combination of one or more communication tools used to: (1)inform prospective buyers about the benefits of the product, (2)persuade them to try it,and (3)remind them later about the benefits they enjoyed by using the product is referred to as the __________.

Question

Quizplus · Accepted Answer

The promotional mix refers to the combination of various communication tools used by a company to promote its products or services. It includes advertising, sales promotion, personal selling, public relations, and direct marketing. The promotional mix is designed to inform, persuade, and remind the target customers about the benefits of the product and encourage them to try it. The other options, such as promotion channel, channel of communication, marketing matrix, and media mix, do not accurately reflect the concept of the combination of communication tools for promotion purposes.

Combination of One or More Communication Tools Used To: (1)inform