a brainstorming session for a new drug to lower cholesterol,the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market.In terms of the communication process,the transformation of this idea into an ad campaign is an example of __________.

Question

Quizplus · Accepted Answer

The transformation of the idea into an ad campaign involves the encoding process, which is the conversion of the idea into a message that can be communicated to the target audience through various channels. Noise refers to any external or internal interference that may hamper the effectiveness of the communication, while receiving and decoding pertain to the reception and interpretation of the message by the audience. Messaging generally refers to the entire process of creating, transmitting, and receiving a message, which is broader than the particular stage mentioned in the prompt.

A Brainstorming Session for a New Drug to Lower Cholesterol,the