Procter & Gamble Co.created an advertisement for its Old Spice Red Zone antiperspirant.In terms of the communication process,the __________ in the ad informed prospective customers that the antiperspirant offered more protection than the Old Spice High Endurance brand.

Question

Quizplus · Accepted Answer

The message in the advertisement informs the prospective customers about the superiority of the Old Spice Red Zone antiperspirant over the Old Spice High Endurance brand. The lesson refers to the information that customers gain from the communication process, while a memo is an internal communication in an organization. The source refers to the originator of the message, and feedback is the response or reaction of the receiver to the message. None of these choices best fit the given scenario.