Procter & Gamble bought the Old Spice brand in 1990,it planned to transform the old,stagnating brand into a men's "personal-care powerhouse." The ads that P&G developed shed the older-man image and now appeal to the 18 to 34 age group.In terms of the communication process,P&G had to __________ its idea to create the message shown to the new target market.

Question

Quizplus · Accepted Answer

To create the message shown to the new target market, P&G had to encode their idea into a message that would appeal to the 18 to 34 age group. Encoding refers to the process of putting a message into a form that can be understood by the receiver, in this case, the target market.

Procter & Gamble Bought the Old Spice Brand in 1990,it