Figure 17-2
-communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 17-2 above,the promotional element labeled "D" represents _________.
A) advertising
B) personal selling
C) public relations
D) sales promotion
E) direct marketing
Correct Answer:
Verified
Q63: Decoding refers to
A)receiving a message within a
Q73: Errors in communication can occur in several
Q76: recently saw an ad for Claritin,a medicine
Q77: _ consists of a response and feedback.
A)
Q79: Procter & Gamble bought the Old Spice
Q82: year,advertisers spend millions of dollars during the
Q83: a promotional sense,customized interaction refers to
A) the
Q84: Advertising,sales promotion,and public relations are often said
Q85: the communication process,_ ensure(s)that messages are decoded
Q86: the communication process,noise refers to
A) any unsolicited
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