Figure 17-2
-communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 17-2 above,the promotional element labeled "B" represents _________.

Question

Quizplus · Accepted Answer

The promotional element labeled "B" in Figure 17-2 represents personal selling, which involves direct communication between a salesperson and a consumer. The other options are represented by the following labels: A) advertising, C) public relations, D) sales promotion, and E) direct marketing.

Figure 17-2 -Communicate with Consumers,a Company Can Use One or More of More