Which of the following is an inherent weakness of direct marketing?
A) It is a low cost means of reaching the target market.
B) Its messages may differ between direct mailings, confusing the target market.
C) It is expensive and time consuming to develop and maintain a database.
D) It is difficult to get media cooperation.
E) It can lead to promotion wars.
Correct Answer:
Verified
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A) a short-term inducement
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A)individualized communications programs specifically
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