Which of the following is an inherent weakness of direct marketing?
A) high absolute costs
B) declining customer response
C) differing messages between salespeople
D) difficult to get media cooperation
E) easily duplicated and can easily lead to promotion wars
Correct Answer:
Verified
Q134: Sales promotion refers to
A) a short-term inducement
Q137: Coupons, rebates, samples, and sweepstakes are all
Q144: Direct marketing refers to
A)individualized communications programs specifically
Q150: personal selling,_ often consists of interactive communication.
A)
Q151: Procter & Gamble introduced Old Spice High
Q152: Which of the following weaknesses is associated
Q153: Sales promotions cannot be the sole basis
Q154: you redeem a 50-cents-off coupon for Crest
Q158: Which of the following is an inherent
Q159: used continuously,which of the following promotional elements
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