Procter & Gamble introduced Old Spice High Endurance antiperspirant,targeted to teen-aged boys who don't watch much TV.P&G did grassroots marketing,including handing out samples at skateboarding events and sponsoring a contest for high-school football player of the year.P&G emphasized which promotional element in this example?
A) sales promotion
B) advertising
C) personal selling
D) public relations
E) word-of-mouth
Correct Answer:
Verified
Q144: Direct marketing refers to
A)individualized communications programs specifically
Q146: of the following are examples of direct
Q147: promotion alternative that uses direct communication with
Q148: of the following are examples of sales
Q149: growing concern about _ has led to
Q150: personal selling,_ often consists of interactive communication.
A)
Q152: Which of the following weaknesses is associated
Q153: Sales promotions cannot be the sole basis
Q154: you redeem a 50-cents-off coupon for Crest
Q155: Which of the following is an inherent
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