promotion alternative that uses direct communication with consumers to generate a response in the form of an order,a request for further information,or a visit to a retail outlet is referred to as __________.

Question

Quizplus · Accepted Answer

Direct marketing is the promotion alternative that involves direct communication with consumers through various channels such as email, direct mail, telemarketing, and even social media. The ultimate goal of direct marketing is to generate a response from the consumer, which could be an order, a request for further information or a visit to a retail outlet. This type of marketing is more targeted and personalized, allowing for a more focused approach in reaching potential customers.

Promotion Alternative That Uses Direct Communication with Consumers to Generate