Which of the following promotional elements requires expensive database management and often experiences declining response rates?
A) advertising
B) personal selling
C) sales promotion
D) publicity
E) direct marketing
Correct Answer:
Verified
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Q144: Which of the following is an inherent
Q146: of the following are examples of direct
Q147: promotion alternative that uses direct communication with
Q148: of the following are examples of sales
Q149: growing concern about _ has led to
Q150: personal selling,_ often consists of interactive communication.
A)
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