personal selling,__________ has the advantage of being customized to match the needs of specific target markets.Messages can be developed and adapted quickly to facilitate one-to-one relationships with customers.

Question

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Direct marketing involves personalized communication with individual customers, allowing messages to be tailored to match the needs of specific target markets. This allows for quick adaptation and development of messages to facilitate one-to-one relationships with customers. Personal selling shares similar advantages with direct marketing, but it also involves face-to-face communication which may not always be feasible or necessary. Advertising, sales promotion, and publicity are not as customizable to specific target markets, as they generally involve mass communication to a wider audience. A public service announcement is a type of advertising intended to raise awareness or change attitudes, and is not typically customized to individual customers.

Personal Selling,__________ Has the Advantage of Being Customized to Match