Cosmetics is trying to create brand awareness by sending households free samples of its products as well as coupons.These free samples and coupons are examples of __________.

Question

Quizplus · Accepted Answer

Samples and coupons are examples of sales promotions, which are designed to encourage customers to try the product or service and make a purchase. Free advertising refers to publicity obtained through non-paid channels (e.g. word-of-mouth), personal selling involves direct communication with customers, free publicity is publicity obtained through media coverage, and direct sales involve selling products directly to customers without intermediaries.

Cosmetics Is Trying to Create Brand Awareness by Sending Households