practice of __________ is so common that researchers estimate a typical media day for Generation Y consumers is 31 hours.

Question

Quizplus · Accepted Answer

Simultaneous media use, or the practice of consuming multiple forms of media at the same time, such as watching TV while browsing social media on a smartphone, is extremely prevalent among Generation Y consumers. Studies have shown that they spend an average of 31 hours per day using multiple types of media simultaneously.

Practice of __________ Is So Common That Researchers Estimate a Typical