Marketers can communicate best with Generation Y consumers by __________.
A) using cable TV ads since this generation watches TV more than any other medium
B) adding mobile media to their IMC campaigns
C) placing ads on Sirius XM radio
D) using the 24/7 approach
E) using radio ads since this generation listens to radio more than any other medium
Correct Answer:
Verified
Q166: Which of the following statements regarding the
Q168: practice of _ is so common that
Q168: Which promotional element would you most likely
Q169: inform" is the promotional objective of which
Q170: which stage in the product life cycle
Q172: remind" is the promotional objective of which
Q173: promotional objective of the maturity stage of
Q174: Persuading the consumer to buy the product
Q175: of the following factors are used to
Q176: Reminding buyers of the product's existence is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents