of the following factors are used to BALANCE the use of the promotional mix elements EXCEPT:

Question

Quizplus · Accepted Answer

The different departments responsible for implementing the sales promotion strategy and tactics are not used to balance the use of the promotional mix elements. The other factors listed – the channel of distribution, the product's life cycle, the decision stage of the buyer, and the characteristics of the product – are all important considerations when developing a promotional mix that effectively reaches and influences the target audience.

Of the Following Factors Are Used to BALANCE the Use