promotional objective of the introduction stage of the product life cycle is to __________ consumers in order to increase their level of awareness of the product offering.

Question

Quizplus · Accepted Answer

The promotional objective of the introduction stage is to inform consumers about the product and increase their awareness of the offering. At this stage, consumers are not yet familiar with the product and need to be educated about its features, benefits, and uses. Persuasion, comparison, reminding, and swaying tactics may be used in later stages of the product life cycle when consumers are more familiar with the product.

Promotional Objective of the Introduction Stage of the Product Life