unsatisfied customer who switches brands is hard to replace.Which stage of the product life cycle is focused on maintaining loyal buyers so that customers will not switch brands?

Question

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The maturity stage of the product life cycle is characterized by an increasing competition and a slowing down of sales growth. In this stage, companies focus on maintaining their loyal customers to prevent them from switching to other brands. It is more cost-effective to retain existing customers than to acquire new ones. Therefore, companies use different strategies to keep their loyal customers satisfied, such as introducing new product features, offering promotions, and providing excellent customer service.

Unsatisfied Customer Who Switches Brands Is Hard to Replace