proper blend of elements in the promotional mix depends on the type of product.The three specific characteristics to be considered are __________,risk,and ancillary services.

Question

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Complexity, risk, and ancillary services are all important factors to consider when determining the appropriate promotional mix for a product. Complexity refers to how difficult it is for consumers to understand and use the product, which may require more education and explanation through promotional materials. Risk refers to the potential for negative consequences if the product does not work as intended, which may require more reassurance through promotional messaging. Ancillary services refer to any additional services or support that may be needed for the product, which may require more emphasis on customer service and post-purchase support in the promotional mix. Durability and accessibility are also important product characteristics to consider, but they are not directly related to the promotional mix.

Proper Blend of Elements in the Promotional Mix Depends on the Type