proper blend of elements in the promotional mix depends on the type of product.The three specific characteristics to be considered are complexity,__________,and ancillary services.

Question

Quizplus · Accepted Answer

The proper blend of elements in the promotional mix depends on the complexity, risk, and ancillary services of the product. Durability, adaptability, and accessibility are important factors to consider but are not the specific characteristics mentioned in the statement. Acceptability is also an important factor but is not mentioned as one of the specific characteristics to be considered.

Proper Blend of Elements in the Promotional Mix Depends on the Type