product characteristic known as __________ is relevant to promotional mix decisions and has financial,social,and physical components.

Question

Quizplus · Accepted Answer

The product characteristic relevant to promotional mix decisions and having financial, social, and physical components is risk. Promotional mix decisions would need to factor in the level of risk associated with a product when developing advertising or promotional campaigns. The financial risk could be the cost associated with purchasing the product, the social risk could be the perceived image associated with using the product, and the physical risk could be the potential harm to the user.

Product Characteristic Known as __________ Is Relevant to Promotional Mix