Figure 17-6
-promotion decision process is divided into three phases.In Figure 17-6 above,"A" refers to the _________ phase.

Name: Figure 17-6 -promotion decision process is divided into three phases.In Figure 17-6 above,"A" refers to the _________ phase.
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Question

Quizplus · Accepted Answer

In Figure 17-6, "A" refers to the planning phase of the promotion decision process. The other options (forecasting, evaluation, realization, and implementation) are not represented in the figure at all. Therefore, the best choice is A, planning.

Figure 17-6 -Promotion Decision Process Is Divided into Three Phases.In Figure 17-6