terms of product characteristics,the greater the risk,the greater the need for __________ as a key element of the promotional mix.

Question

Quizplus · Accepted Answer

Personal selling allows for direct communication between the seller and potential buyer, which can help build trust and address any concerns or questions related to the product's potential risks. This can be especially important for high-risk products, where consumers may be hesitant to purchase without personalized attention and reassurance. Advertising, sales promotion, publicity, and public relations can all be effective elements of the promotional mix, but they may not be as effective in addressing the specific concerns or risks associated with high-risk products.

Terms of Product Characteristics,the Greater the Risk,the Greater the Need