proper blend of elements in the promotion mix depends on a product's characteristics.Personal selling would most likely be used to sell __________.

Question

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Personal selling is most effective for complex products that require a high level of customer involvement and customization. Aircraft are complex products that require a high level of customer involvement and customization, so personal selling would be the most appropriate promotion mix element for this product.

Proper Blend of Elements in the Promotion Mix Depends on a Product's