many industrial products and consumer purchases,ancillary services are an important consideration in selecting the promotional mix.The role of __________ is important to establish the seller's reputation.However,__________ is essential for building buyer confidence and providing evidence of customer service.
A) direct marketing; personal selling
B) personal selling; direct marketing
C) advertising; personal selling
D) sales promotion; advertising
E) public relations; direct marketing
Correct Answer:
Verified
Q193: Q194: Albert Searchware is a type of search Q195: Q196: respect to a product's characteristics,complexity refers to Q197: proper blend of elements in the promotion Q199: terms of product characteristics,the greater the risk,the Q200: product characteristic known as _ refers to Q203: Pharmaceutical companies now spend more than $4 Q204: During the planning phase of an IMC Q209: During the planning phase of an IMC
A)
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