Figure 17-4
-Figure 17-4 above,line "A" shows that __________,a tool of the promotion mix,is highest in importance during the purchase stage of the consumer purchase decision process.

Question

Quizplus · Accepted Answer

Line "A" indicates that personal selling, which is a tool of the promotion mix, is highest in importance during the purchase stage of the consumer purchase decision process. This is because personal selling involves direct communication between the salesperson and the customer, which can help to address any last-minute concerns or questions about the product or service before the purchase is made. Advertising, public relations, communication, and sales promotion can all play a role in influencing the purchase decision, but they are not as directly involved as personal selling.

Figure 17-4 -Figure 17-4 Above,line "A" Shows That __________,A Tool of the of the Promotion