During the planning phase of the promotion program,marketers focus on the "four Ws," which include all of the following,in question form,EXCEPT:
A) "What are (a) the promotion objectives? (b) the amounts of money that can be budgeted for the promotion program? and (c) the kinds of copy to use?"
B) "Why is the promotion being done?"
C) "When should the promotion be run?"
D) "Who is the target audience?"
E) "Where should the promotions be run?"
Correct Answer:
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Q210: During the implementation phase of an IMC
Q213: During the planning phase of an IMC
Q214: During the implementation phase of an IMC
Q232: Promotion objectives should possess three important qualities.
Q233: fifth stage in the hierarchy of effects
Q236: _ is defined as the group of
Q237: second stage in the hierarchy of effects
Q240: the hierarchy of effects,awareness is defined as
A)
Q241: Managers often use the promotion-to-sales ratio on
Q243: the hierarchy of effects,the consumer's actual first
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