Managers often use the promotion-to-sales ratio on their marketing dashboard to assess how effective the integrated marketing communications program expenditures are at generating _________.
A) sales
B) the media mix
C) the marketing matrix
D) the promotional blend
E) marketing by objectives (MBO)
Correct Answer:
Verified
Q213: During the planning phase of an IMC
Q232: Promotion objectives should possess three important qualities.
Q236: _ is defined as the group of
Q237: second stage in the hierarchy of effects
Q238: During the planning phase of the promotion
Q240: the hierarchy of effects,awareness is defined as
A)
Q243: the hierarchy of effects,the consumer's actual first
Q244: Ann's young son suffers from allergies and
Q245: the hierarchy of effects,adoption refers to
A) the
Q246: the hierarchy of effects,trial refers to
A) the
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