Ann's young son suffers from allergies and complains about his watery eyes and drowsiness.Ann felt bad because she thought there was nothing she could do to help him.When Ann saw the ad for a new drug that counters these symptoms in Martha Stewart Living magazine,she vowed to ask his doctor about this product on her son's next visit.Ann is at which stage in the hierarchy of effects?
A) She is the trial stage and will move to the interest stage soon.
B) She has moved quickly from the awareness stage to the interest stage.
C) She was in the consumer development stage and will more than likely move to the transition stage.
D) She is in the evaluation stage and will move to the interest stage soon.
E) She was in the interest stage and then moved quickly to the diffusion stage.
Correct Answer:
Verified
Q213: During the planning phase of an IMC
Q232: Promotion objectives should possess three important qualities.
Q240: the hierarchy of effects,awareness is defined as
A)
Q241: Managers often use the promotion-to-sales ratio on
Q243: the hierarchy of effects,the consumer's actual first
Q245: the hierarchy of effects,adoption refers to
A) the
Q246: the hierarchy of effects,trial refers to
A) the
Q247: promotion-to-sales ratio can be used by managers
Q249: CoolMax is a fabric made by DuPont.It
Q249: matter what the specific objective might be,from
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents