CoolMax is a fabric made by DuPont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness magazines convinced Kumar to buy a pair of Thorlo CoolMax walking crew socks made of the material.Since he had never before owned anything made with CoolMax,Kumar was in which stage of the hierarchy of effects?

Question

Quizplus · Accepted Answer

The fact that Kumar had never owned anything made with CoolMax suggests that he was not yet interested or aware of the product, eliminating options E and C. He was not in the diffusion stage because he was not influencing others to try the product. He had already shown interest and moved past the awareness stage by purchasing the socks, so he was not in that stage either. Therefore, the best choice is A) trial, as Kumar was trying the product for the first time.

CoolMax Is a Fabric Made by DuPont