matter what the specific objective might be,from building awareness to increasing repeat purchases,promotion objectives should possess three important qualities.They should be designed for a well-defined target audience,cover a specified time period,and be

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Promotion objectives should be measurable to evaluate if they have been achieved or not. The other options like being unique, humorous, repeatable, and creative are also desirable but not as important as being measurable.

Matter What the Specific Objective Might Be,from Building Awareness to Increasing