budgeting method that allocates funds to a promotion as a percentage of past or anticipated sales,in terms of either dollars or units sold,is referred to as __________ budgeting.

Question

Quizplus · Accepted Answer

The budgeting method described in the question is the percentage of sales budgeting method. This method allocates a percentage of past or anticipated sales to a promotion, making it a good choice for businesses that want to ensure they are spending an appropriate amount on promotion without risking overspending. The other budgeting methods listed, such as competitive parity, all-you-can-afford, and objective and task, are all valid methods but do not fit the description given in the question. Linear forecast is not a widely recognized budgeting method.

Budgeting Method That Allocates Funds to a Promotion as a Percentage