Which of the following companies had the largest promotional expenditures (advertising + all other promotions)according to Figure 17-7 in the textbook?

Question

Quizplus · Accepted Answer

According to Figure 17-7 in the textbook, the bar graph shows that Procter & Gamble (P&G) had the highest promotional expenditures of $10.5 billion in 2018, followed by General Motors with $4.3 billion, AT&T with $3.8 billion, Johnson & Johnson with $3.7 billion, and Walmart with $2.9 billion.

Which of the Following Companies Had the Largest Promotional Expenditures