the hierarchy of effects,the consumer's appraisal of the product or brand on important attributes is referred to as the _________ stage.

Question

Quizplus · Accepted Answer

The hierarchy of effects model suggests that consumers go through a series of stages - awareness, interest, evaluation, trial, and adoption - in the process of making a purchase decision. During the evaluation stage, consumers appraise the product or brand on important attributes, such as quality, price, and features, to determine its perceived value and usefulness. Therefore, the best answer is A) evaluation.

The Hierarchy of Effects,the Consumer's Appraisal of the Product or Brand