the hierarchy of effects,an increase in the consumer's desire to learn about some of the features of the product or brand is referred to as the _________ stage.
A) adoption
B) evaluation
C) awareness
D) interest
E) trial
Correct Answer:
Verified
Q210: During the implementation phase of an IMC
Q214: Promotional programs are specifically directed toward a
Q214: During the implementation phase of an IMC
Q218: During the planning phase of an IMC
Q229: the hierarchy of effects,interest refers to
A) the
Q230: group of prospective buyers toward which a
Q231: prospective buyer goes through a sequence of
Q233: fifth stage in the hierarchy of effects
Q236: _ is defined as the group of
Q237: second stage in the hierarchy of effects
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents