prospective buyer goes through a sequence of stages from initial awareness of a product to eventual action (either trial or adoption of the product) .The stages include awareness,interest,evaluation,trial,and adoption,and are referred to as _________.
A) the hierarchy of effects
B) Maslow's hierarchy
C) the purchase continuum
D) the consumer-product cycle
E) the consumer purchasing hierarchy
Correct Answer:
Verified
Q210: During the implementation phase of an IMC
Q214: Promotional programs are specifically directed toward a
Q214: During the implementation phase of an IMC
Q218: During the planning phase of an IMC
Q226: fourth stage in the hierarchy of effects
Q229: the hierarchy of effects,interest refers to
A) the
Q230: group of prospective buyers toward which a
Q232: the hierarchy of effects,an increase in the
Q233: fifth stage in the hierarchy of effects
Q236: _ is defined as the group of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents