fourth stage in the hierarchy of effects is __________.
A) interest
B) awareness
C) adoption
D) trial
E) evaluation
Correct Answer:
Verified
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Q218: During the planning phase of an IMC
Q221: first stage in the hierarchy of effects
Q222: a promotional campaign,the sequence of stages a
Q223: During the evaluation phase of an IMC
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Q225: a promotional campaign,hierarchy of effects refers to
Q229: the hierarchy of effects,interest refers to
A) the
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