a promotional campaign,hierarchy of effects refers to the stages a prospective buyer goes through,which include:
A) awareness, interest, evaluation, trial, and rejection.
B) interest, adoption, and brand loyalty.
C) cognitive, affective, and behavioral.
D) awareness, interest, evaluation, trial, and adoption.
E) see an ad, try the product, and buy the product.
Correct Answer:
Verified
Q214: Promotional programs are specifically directed toward a
Q218: During the planning phase of an IMC
Q220: Q221: first stage in the hierarchy of effects Q222: a promotional campaign,the sequence of stages a Q223: During the evaluation phase of an IMC Q224: the hierarchy of effects,the consumer's ability to Q226: fourth stage in the hierarchy of effects Q229: the hierarchy of effects,interest refers to Q230: group of prospective buyers toward which a
A) the
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