Solved

Figure 17-4 -The Prepurchase Stage of the Consumer Purchase Decision Process

Question 220

Multiple Choice

Figure 17-4 -the prepurchase stage of the consumer purchase decision process, A) trade promotions are more effective than personal selling. B) publicity is the most effective promotion tool. C) advertising is more helpful than personal selling. D) personal selling is more effective than advertising. E) personal selling is the most effective way to communicate with potential buyers. Figure 17-4
-the prepurchase stage of the consumer purchase decision process,

A) trade promotions are more effective than personal selling.
B) publicity is the most effective promotion tool.
C) advertising is more helpful than personal selling.
D) personal selling is more effective than advertising.
E) personal selling is the most effective way to communicate with potential buyers.

Correct Answer: