Figure 17-4
-Figure 17-4 above line "D" shows that __________,a tool of the promotion mix,is least important during the purchase stage of the consumer purchase decision process.
A) advertising
B) public relations
C) communication
D) sales promotion
E) personal selling
Correct Answer:
Verified
Q187: Figure 17-5 Q212: first decision in developing the promotion program Q213: Q214: pull strategy is when a manufacturer Q215: manufacturers of drugs encourage patients to learn Q216: prescription drugs such as Lipitor have national Q218: push strategy is when a manufacturer Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
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A) advertises
A) advertises