manufacturers of drugs encourage patients to learn more about the drugs and ask for them by name from the doctor.The manufacturers of these drugs are using a(n)__________ promotional strategy.

Question

Quizplus · Accepted Answer

The strategy of encouraging patients to ask for drugs by name from doctors is a typical example of a pull promotional strategy. It means that the manufacturers focus on creating consumer demand for their products, and thus, they utilize advertising, social media, and other strategies to draw patients towards their brands.

Manufacturers of Drugs Encourage Patients to Learn More About the Drugs