first decision in developing the promotion program is to __________.

Name: first decision in developing the promotion program is to __________.
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Question

Quizplus · Accepted Answer

Identifying the target audience is the first logical step in creating a promotion program because all subsequent decisions will be based on the needs, wants, and preferences of the target customers. Without clearly defining the target audience, it would be difficult to determine the most effective appeal, media, and budget for the promotion program.

First Decision in Developing the Promotion Program Is to __________