pull strategy is when a manufacturer
A) advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns.
B) forces a retailer to promote its product by placing national brand ads in local newspapers.
C) directs the promotional mix at ultimate consumers to encourage them to ask retailers for the product.
D) directs the promotional mix toward channel members to gain their cooperation in ordering and stocking the product.
E) directs retailers to promote one product over another to help balance fluctuations in inventory.
Correct Answer:
Verified
Q185: During the postpurchase stage of the consumer
Q187: Figure 17-5 Q190: Figure 17-5 Q209: Chrysler Corporation provides support and incentives for Q212: first decision in developing the promotion program Q213: Q215: manufacturers of drugs encourage patients to learn Q216: prescription drugs such as Lipitor have national Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
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