push strategy is when a manufacturer
A) advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns.
B) directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
C) forces a retailer to promote its products by placing national ads in local newspapers.
D) directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product.
E) directs retailers to promote one product over another to help balance fluctuations in inventory.
Correct Answer:
Verified
Q187: Figure 17-5 Q213: Q214: pull strategy is when a manufacturer Q215: manufacturers of drugs encourage patients to learn Q216: prescription drugs such as Lipitor have national Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
![]()
![]()
A) advertises