a promotional campaign,the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action is referred to as _________.

Question

Quizplus · Accepted Answer

The term "hierarchy of effects" refers to the process that a prospective buyer goes through from initial awareness of a product or service to the eventual action of making a purchase. This process typically involves a sequence of stages, such as awareness, knowledge, liking, preference, conviction, and finally, action. The hierarchy of effects is an important concept in marketing and advertising, as it helps businesses to develop effective promotional campaigns that can guide consumers through each stage of the buying process.

A Promotional Campaign,the Sequence of Stages a Prospective Buyer Goes