the hierarchy of effects,the consumer's ability to recognize and remember the product or brand name is referred to as the _________ stage.

Question

Quizplus · Accepted Answer

The awareness stage is the first stage in the hierarchy of effects, where the consumer is able to recognize and remember the product or brand name. This stage is important for creating brand awareness and familiarity, which can influence consumer decision-making in later stages. Therefore, the correct answer is (C) awareness.

The Hierarchy of Effects,the Consumer's Ability to Recognize and Remember