design of the promotion will play a primary role in determining the message that is communicated to the audience.Successful designs are often the result of

Question

Quizplus · Accepted Answer

Obtaining insights regarding consumers' interests and behavior is crucial for designing a successful promotion. Understanding the target audience's needs and preferences can help in creating a promotion that resonates with them and effectively communicates the intended message. Accurately estimating costs and identifying objectives are important steps, but without consumer insights, the promotion may fall short of achieving its goals. Additionally, insights regarding task performance may help refine the design, but consumer insights remain a primary determinant of success.

Design of the Promotion Will Play a Primary Role in Determining