the design of each of the promotional program elements is complete,it is important to determine the most effective timing of their use.The _________ describes the order in which each promotional tool is introduced and the frequency of its use during a campaign.

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The promotional schedule describes the timing and frequency of each promotional tool during a campaign, making it the most appropriate choice for determining the order in which each tool is introduced and how often it is used. A perceptual map is a visual representation of how customers perceive a brand in comparison to its competitors, an efficiency matrix is a tool for analyzing resource allocation and cost-effectiveness, a sensitivity analysis tests the effect of changes in key variables on the outcome of a project, and a promotion to sales ratio measures the effectiveness of promotions in generating sales. While these tools may be useful in different contexts, none of them specifically address the issue of scheduling and frequency of promotional program elements.

The Design of Each of the Promotional Program Elements Is