variety of different items a store carries is referred to as the
A) retailing mix.
B) depth of product line.
C) breadth of product line.
D) width of product line.
E) length of product line.

Question

Quizplus · Accepted Answer

The breadth of product line refers to the variety of different items a store carries. The depth of product line refers to the different versions of each product that a store carries, while the width or length of product line are not relevant to the question. The term "retailing mix" refers to the different marketing elements that retailers use to reach their target customers, such as price, promotion, and place.

Variety of Different Items a Store Carries Is Referred to as the