Question 1

Nordstrom stores typically have 50 percent more salespeople on the floor than similarly sized stores,and the salespeople are renowned for their professional and personalized attention to customers.Nordstrom would be considered a(n)__________.
A) exclusive-service retailer
B) limited-service retailer
C) full-service retailer
D) upscale-retailer
E) limited-domain retailer

Accepted Answer

Nordstrom's emphasis on personalized attention and high number of salespeople on the floor indicate that it is a full-service retailer. This means that it offers a wide variety of products and services, and places a strong emphasis on customer service. The other options do not accurately describe Nordstrom's approach to retailing. For example, exclusive-service retailers typically offer high-priced luxury products, while limited-service retailers have a smaller selection of products and less emphasis on customer service. Upscale retailers may offer high-end products, but this term does not convey the same level of focus on personalized attention to customers as the term 'full-service retailer'.

Question 2

local Safeway grocery store is likely to be categorized according to what form of ownership,level of service,or merchandise line?
A) form of ownership
B) level of service
C) merchandise line
D) method of operation
E) revenue generated

Accepted Answer

The categories listed in the question are all factors that can be used to categorize a grocery store, but the most relevant category for Safeway specifically is merchandise line. Safeway is a grocery store chain that primarily sells food and household items, so its merchandise line is focused on grocery products rather than, for example, clothing or electronics.

Question 3

specialty retail store carries a broad selection of small kitchen appliances.It has an informed staff and will even gift-wrap your purchases free of charge.It also offers a shop for repairs should your appliances need maintenance.This store offers __________ to its customers.
A) exclusive-service
B) upscale-service
C) self-service
D) limited-service
E) full-service

Accepted Answer

The store offers a broad selection of products and has an informed staff, which suggests that it is a full-service store. Additionally, the fact that they gift-wrap purchases free of charge and offer repair services also supports the full-service designation.

Question 4

Retail outlets vary by their merchandise lines,the key distinction being the __________ and __________ of the items offered to customers.
A) breadth; span
B) breadth; depth
C) breadth; line
D) scope; inventory
E) range; span

Accepted Answer

"Breadth" refers to the variety of merchandise lines offered, while "depth" refers to the assortment of products within each line. Therefore, the best choice is B, as it accurately describes the key distinction between retail outlets based on their merchandise lines.

Question 5

Woman's Place is a retail store,created and staffed by women,that offers products and services relating to maternity needs.For expectant mothers,it offers advice and personal shopping services,help with hair and/or make-up problems,and free delivery.A Woman's Place is an example of a(n)__________ retailer.
A) franchise
B) service
C) limited -service
D) full-service
E) upscale

Accepted Answer

A Woman's Place is considered a full-service retailer because it not only offers products but also services such as personal shopping, advice, and beauty help.

Question 6

specialty stores and department stores,which provide many services to their customers,are considered to be __________.
A) exclusive-service retailers
B) limited-service retailers
C) full-service retailers
D) full-domain retailers
E) upscale-retailers

Accepted Answer

Specialty stores and department stores offer a wide range of services to their customers, including assistance in product selection, providing information on products, after-sales services, credit facilities, etc. Such stores are classified as full-service retailers.

Question 7

variety of different items a store carries is referred to as the
A) retailing mix.
B) depth of product line.
C) breadth of product line.
D) width of product line.
E) length of product line.

Accepted Answer

The breadth of product line refers to the variety of different items a store carries. The depth of product line refers to the different versions of each product that a store carries, while the width or length of product line are not relevant to the question. The term "retailing mix" refers to the different marketing elements that retailers use to reach their target customers, such as price, promotion, and place.

Question 8

Stores that carry tremendous depth in one primary line of merchandise are referred to as
A) hypermarkets.
B) intertype outlets.
C) scrambled merchandise stores.
D) limited-line stores.
E) single-line stores.

Accepted Answer

The answer of Stores that carry tremendous depth in one...

Question 9

Godiva Chocolatier invites consumers to stop by one of their stores for an unforgettable experience,including delectable chocolates,decorative gift collections,and unrivaled customer care.What type of retail service is Godiva offering?
A) full-service
B) limited-service
C) self- service
D) restricted-service
E) functional-service

Accepted Answer

Godiva Chocolatier is offering full-service retail, as they are providing customers with a complete shopping experience that includes personalized attention, product recommendations, and gift wrapping services.

Question 10

Williams-Sonoma is a specialty store that caters to customers who want to cook at home.It offers free cooking classes,has frequent demonstrations by cookbook authors,and has employees who are knowledgeable about food preparation.The sales staff helps customers make their selections.Williams-Sonoma is a __________ retailer.
A) exclusive-service
B) full-service
C) upscale-service
D) self-service
E) limited-service

Accepted Answer

Williams-Sonoma is a full-service retailer because it offers free cooking classes, frequent demonstrations, and has knowledgeable sales staff who assist customers in making their selections.

Question 11

Specialty stores and department stores are frequently categorized by which level of service?
A) full-service
B) exclusive-service
C) minimal-service
D) self-service
E) limited-service

Accepted Answer

Specialty stores and department stores typically offer full-service, which includes having knowledgeable staff, personalized assistance, and a high level of customer service. Exclusive-service is not a common category for retail stores, minimal-service and self-service are typically associated with discount retailers or online shopping, and limited-service typically refers to stores with a more narrow product selection.

Question 12

local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the __________ carried by Target.
A) breadth of product line
B) depth of product line
C) variety of product line
D) versatility of product line
E) product mix

Accepted Answer

The breadth of product line refers to the variety of different product categories that a retailer carries, and in this case, Target carries a wide range of items, indicating a broad product line.

Question 13

Balance offers shoes for men,women,and children in many sizes and foot widths.It offers running,cross training,walking,golf,and other types of shoes.This an example of the __________ that New Balance offers to its customers.
A) product items
B) depth of product line
C) breadth of product line
D) versatility of product family
E) variety of product mix

Accepted Answer

The depth of product line refers to the number of variations offered for each product in a line, such as different sizes, widths, and types of shoes in this case.

Question 14

Stores that carry a considerable assortment (depth)of a related line of items are referred to as
A) limited-line stores.
B) general merchandise stores.
C) scrambled merchandise stores.
D) hypermarkets.
E) intertype outlets.

Accepted Answer

Limited-line stores carry a considerable assortment (depth) of a related line of items. General merchandise stores carry a variety of unrelated items, scrambled merchandise stores carry a variety of items with little to no organization, hypermarkets carry a wide range of products including grocery and general merchandise, and intertype outlets are a combination of two or more types of retail operations.

Question 15

variety of different items a store carries is referred to as
A) the quality of merchandise a store carries.
B) the breadth of product line.
C) a wide assortment of a few related items.
D) the physical size, from large to small, of products within a product line.
E) depth of product line.

Accepted Answer

The breadth of product line refers to the variety of different items a store carries.

Question 16

large assortment of each item in a store is referred to as
A) product span.
B) breadth of product line.
C) length of product line.
D) width of product line.
E) depth of product line.

Accepted Answer

Depth of product line refers to the variety of different versions of each product that a store carries. It is the number of different SKUs (Stock Keeping Units) for each product category. For example, a store with a deep product line in women's shoes would carry a large assortment of different types of women's shoes (e.g. boots, sandals, high heels) in various sizes, colors, and styles.

Question 17

which level of service would the customer perform the least number of functions?
A) automated-service
B) minimal-service
C) self-service
D) limited-service
E) full-service

Accepted Answer

In a full-service model, the service provider performs most functions for the customer, requiring the least involvement from the customer.

Question 18

Fifth Avenue is an upscale retailer that offers designer brand women's apparel,fragrances,jewelry,and leather accessories.The retailer relies on better service to sell its products and to retain its customers.Saks Fifth Avenue would be classified as a(n)_________.
A) exclusive-service retailer
B) limited-service retailer
C) full-service retailer
D) full-domain retailer
E) limited-domain retailer

Accepted Answer

Saks Fifth Avenue relies on providing better service to sell its products and retain its customers, indicating that it is a full-service retailer.

Question 19

local Hallmark retailer carries thousands of greeting cards.You can find cards for a "twins" birthday,from my cat to yours,and many other unique occasions.This is an example of the _________ that the Hallmark retailer carries.
A) depth of product line
B) breadth of product line
C) height of product line
D) length of product line
E) width of product line

Accepted Answer

Depth of product line refers to the variety of products offered within a particular category, such as the range of unique greeting cards for specific occasions.

Question 20

Depth of product line refers to
A) the percentage of goods stored as inventory.
B) the variety of different product a store carries
C) variations in price and color on specific items in a store.
D) the number of items available within a product line.
E) the number of different product classes owned by a corporate chain.

Accepted Answer

Depth of product line refers to the number of items available within a product line. It is the extent to which a particular product line is offering a wide range of product varieties.

Quiz 16: Retailing and Wholesaling

Nordstrom stores typically have 50 percent more salespeople on the floor than similarly sized stores,and the salespeople are renowned for their professional and personalized attention to customers.Nordstrom would be considered a(n) __________.

local Safeway grocery store is likely to be categorized according to what form of ownership,level of service,or merchandise line?

specialty retail store carries a broad selection of small kitchen appliances.It has an informed staff and will even gift-wrap your purchases free of charge.It also offers a shop for repairs should your appliances need maintenance.This store offers __________ to its customers.

Retail outlets vary by their merchandise lines,the key distinction being the and of the items offered to customers.

specialty stores and department stores,which provide many services to their customers,are considered to be __________.

variety of different items a store carries is referred to as the

Stores that carry tremendous depth in one primary line of merchandise are referred to as

Godiva Chocolatier invites consumers to stop by one of their stores for an unforgettable experience,including delectable chocolates,decorative gift collections,and unrivaled customer care.What type of retail service is Godiva offering?

Specialty stores and department stores are frequently categorized by which level of service?

local Target retailer carries a variety of different items.You can find everything ranging from socks and DVDs to baby items and groceries.This is an example of the __________ carried by Target.

Balance offers shoes for men,women,and children in many sizes and foot widths.It offers running,cross training,walking,golf,and other types of shoes.This an example of the __________ that New Balance offers to its customers.

Stores that carry a considerable assortment (depth) of a related line of items are referred to as

variety of different items a store carries is referred to as

large assortment of each item in a store is referred to as

which level of service would the customer perform the least number of functions?

Fifth Avenue is an upscale retailer that offers designer brand women's apparel,fragrances,jewelry,and leather accessories.The retailer relies on better service to sell its products and to retain its customers.Saks Fifth Avenue would be classified as a(n) _________.

local Hallmark retailer carries thousands of greeting cards.You can find cards for a "twins" birthday,from my cat to yours,and many other unique occasions.This is an example of the _________ that the Hallmark retailer carries.

Depth of product line refers to